The Reverie

The narrative we discovered was a beautiful intersection of the lives of the three main characters of the film. Cinematically, we used symbolism and ambiguity to draw the audience in and push them to wonder how their lives intersect with the narrative. We wanted the audience to be immersed in a dream state, so the brand was to visually look and feel like the film: simple, ethnic, clean, and subtle. The primary and secondary typefaces were ethnically and simplistically nuanced, and Alex’s immersive imagery became the centerpiece of the brand. This immersion, however, needed to result in a practical takeaway for the audience. So after much discovery, we focused the narrative on the simple idea of using your individual gifts to live for others in light of the things that really matter. “The gift”, symbolized throughout the film by a box, then became the primary visual motif. The logo featured this box inside of a larger frame, doubly creating a polaroid picture to signify Alex’s gift of photography. This polaroid motif was carried into the touch cards given out at the film premier (at the historic Polk Theatre). This became the climactic experience of the audience: co-discovering their unique gift by writing it into the blank space on the card. It was then kept as a reminder of their living out of the story: using their gifts to change the world around them. You can watch the film below!